Miyakoichi Co., Ltd. was established in 1930 and started the production of nama udon in the 1970s. At the same time, Nansen Trading has introduced Miyakoichi nama udon to the Hong Kong market. Miyakoichi nama udon is one of the very first udon brands in Hong Kong and has been very popular among the Hong Kong consumers. Made from good quality wheat flour and natural ingredients, Miyakoichi nama udon has good elasticity with a good bite to it and has an optimal shelf life of about ten (10) months. Miyakoichi nama udon can be a good breakfast, lunch or dinner. It can be served in hot soup or stir fried with meat and vegetables. Apart from udon, yakisoba is also a popular and easy to cook product from Miyakoichi. Similar to the Miyakoichi udon, yakisoba also has an optimal shelf life of about ten (10) months.